BAT Cryptocurrency Market Performance The peak price of BAT so far was $0.86445 on January 9, 2018. As of December 30th 2018, the circulating supply is 1,221,699,089 BAT (out of a total supply of 1,500,000,000). The supply is fixed, and BAT can not be mined. BAT is generated when a user views an ad. The user receives a portion of BAT proportionate to his or her engagement. The Brave browser receives a portion, and the remaining portion is paid to the content publisher hosting the ad. BAT tokens are spendable for premium content on the BAT platform, along with ad blocks on a Google AdSense-like platform. The Basic Attention Token ICO occured in May 2017, raising $35 million (156,250 Ether) in 30 seconds. One billion BAT was sold in the ICO, 300 million was set aside for a User Growth Pool, and 200 million was created for the development team. BAT rewards from the UGP include up to 5 BAT per month for early adopters of the Brave Browser. In addition to its recent Coinbase and Circle listings, BAT can be bought, sold, and traded on a plethora of cryptocurrency exchanges, including Binance, Upbit, IDCM, Bittrex, CPDAX, and CoinBene. Over $13 million in BAT is traded on a daily basis and trading pairs include BTC, ETH, USDT, and fiat currencies like USD. Because BAT is an ERC-20 token, it’s supported by any ERC20-compatible wallets, including the Nano Ledger S and MyEtherWallet. Moving Digital Advertising to the Blockchain Facebook and Google are known as a social media network and search engine, respectively, but the bulk of both company’s revenue actually comes from advertising. In fact, in 2017, $95.38 billion of Google’s $110.9 billion in revenue came from advertising and $39.94 of Facebook’s $40.65 billion revenue did too. With Google accounting for 63.2 percent of all online search traffic and Facebook hosting 2.27 billion users, these juggernauts are unstoppable forces. Subverting them is difficult when Google’s Android OS is running on over 2 billion devices, Chrome has a 62 percent market share of web browsers, and the Facebook app is preinstalled on most mobile and desktop devices, regardless of OS. Content creators from bloggers to podcasters, vloggers,and more depend on ad revenue to continue working. Businesses depend on advertising and marketing to raise brand awareness and create paying customers. But spending on these ads gets hard to justify when one in five internet users between the coveted marketing ages of 18 and 35 use ad blocking software. And only 10 percent of mobile device time is spent browsing the internet – the rest of our time is spent in apps like Facebook. Tracking the effectiveness of an ad campaign across all these channels (social, desktop, mobile, app, search, etc.) is a difficult task. And since most marketing, PR, and advertising is done by third-party agencies, tracking needs to be done to meet contractual service-level agreements (SLA). This is where BAT and the Brave browser come in.
Basic Attention Token Summary Web browsing is a big business, and Brave Software co-founder and CEO Brendan Eich is one of the godfathers of that business. After fighting the long fight with Netscape and Mozilla, Eich created the new open-source Brave web browser, which is monetized using the Basic Attention Token. Eich is a legend in the online community, and his attachment to this project helped solidify partnerships with publishers and advertisers. BAT is awarded at the browser level and is so far only available for the Brave browser (which is based on Google’s open-source Chromium code). Users are rewarded BAT for viewing and engaging with ads, with a percentage paid to the publisher and Brave Software. BAT can then be used to purchase premium content or ad blocks. BAT can also be cashed out on a variety of cryptocurrency exchanges. It’s an Ethereum token supported by all ERC20-compatible tools. With these pieces in place, BAT has all the makings of the next big thing in cryptocurrency: micropayments, a built-in platform, real-world use cases, and adoption on all three sides of its marketplace. Still, Brave and BAT aren’t without controversy – in fact, Brave has recently taken heat for collecting tips on behalf of publishers who haven’t opted into the system – and it’s only a matter of time before Basic Attention Token gets the attention of the sleeping giants it’s taking market share from.